“The best ideas come as jokes.

Make your thinking as funny as possible.”

– David M. Ogilvy

“The consumer isn’t a moron. She is your wife.” 

– David Ogilvy, Confessions of an Advertising Man

“I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”

– David Ogilvy


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